FOUNDER & CCO

I’m Jules Camposano. A born-and-raised German farm girl, graduate of world-renowned Central Saint Martin’s College in London, and East to West Coast transplant. I have built a dynamic career spanning companies and agencies both big and small—from the Li & Fung Group to Gap Inc. to L’Oréal. My expertise covers a wide range of disciplines, including experiential marketing, brand strategy, performance marketing, identity and packaging design, and TV.

I thrive at the intersection where conscious, mindful marketing and creativity converge. I am passionate about crafting paradigm-shifting brand strategies and experiences that not only captivate but also create meaningful connections. My approach goes beyond conventional tactics—I tap into the power of collective consciousness, understanding the deep emotional and psychological drivers that influence consumer behavior.

With a belief that Desire Marketing creates Brand Desire, I focus on cultivating authentic, purpose-driven narratives that resonate with audiences on a profound level. By aligning brand identity with human aspirations, I transforms businesses into cultural icons, driving engagement and long-term loyalty. My mission is to elevate brands into movements—ones that inspire, influence, and make a lasting impact.

Having witnessed the industry continuously reinvent itself in response to an ever-evolving world, I firmly believe that cultural fluency is the key to brand success. The mélange of places and experiences that shaped my life early on is still the driving force shaping my career — equipping me with the vision, values, and marketing acumen to help brands meet their moment to capture their cultural zeitgeist.